At HYPT Bike Performance, we believe every rider deserves a bike that feels personal — one that reflects their goals, their style, and their passion for the ride.
Our carefully curated range brings together world-class brands known for their innovation, craftsmanship, and attention to detail, giving every cyclist the chance to experience true performance — no matter their level or ambition.
Whether you’re chasing smooth speed on the road or adventure on gravel, our brands share a common goal: to help you ride better, feel faster, and enjoy every mile.
FACTOR
We’re proud to bring Factor to the North East of the UK for the very first time. Born from racing and engineered for ultimate performance, Factor combines cutting-edge aerodynamics, advanced carbon technology, and precision engineering to produce bikes that excel at the highest level.
Every Factor frame is a statement of intent — fast, refined, and built for those who demand uncompromising quality. With extensive customisation options and a focus on fit and performance, Factor perfectly embodies the HYPT ethos of bespoke excellence.
COLNAGO
A name that defines Italian cycling heritage, Colnago blends timeless craftsmanship with modern innovation. From the handcrafted C68 to the race-proven V5RS and aero-focused Y1RS, Colnago’s creations are as beautiful as they are fast.
Trusted by champions like Tadej Pogačar, Colnago represents the art and science of performance — the perfect choice for riders who appreciate tradition, precision, and individuality.
WILIER
Wilier Triestina is a legendary Italian brand known for blending cutting-edge performance with timeless craftsmanship. From ultra-lightweight road race machines to versatile gravel and endurance models, Wilier bikes are engineered for riders who demand speed, precision, and style. Their commitment to innovation—paired with over a century of cycling heritage—makes Wilier a top choice for athletes and enthusiasts seeking a truly premium ride.
LOOK
Few brands have influenced modern cycling like LOOK. Pioneers of the clipless pedal and carbon frame technology, LOOK continues to define French innovation and racing heritage.
Models like the 795 Blade showcase aerodynamic mastery and precision handling — a reflection of their relentless pursuit of speed and style. With custom build options available, LOOK offers riders the chance to experience true performance à la française.
ARGON 18
Hailing from Montreal, Argon 18 combines Canadian engineering with a deep commitment to rider-centred design. Known for their innovative geometry and comfort-focused performance, Argon 18 bikes are built for endurance, speed, and control.
With options for both road and gravel, their bikes offer an exceptional balance of aerodynamics, adjustability, and real-world performance, aligning perfectly with our vision of delivering tailored performance to every rider.
ORBEA
Rooted in the Basque Country, Orbea brings passion, versatility, and artistry to every frame. From high-performance road machines to adventure-ready gravel bikes, Orbea offers extensive personalisation through its MyO custom programme, allowing each rider to create a bike that’s uniquely theirs.
Their commitment to craftsmanship and innovation makes Orbea a natural fit within the HYPT lineup — a brand that celebrates both performance and individuality.
GOBIK
Performance apparel with unmistakable Spanish style. Founded in Yecla, Spain, Gobik has become one of Europe’s most exciting cycling clothing brands, known for its bold designs, technical fabrics, and meticulous attention to detail.
Trusted by WorldTour teams and discerning riders alike, Gobik delivers comfort and performance without compromise. We’re proud to bring Gobik to the North East for the first time — giving local riders access to the same gear worn by the pros.